6 Reasons Why You Need To Be Embracing Technology!!!

eMacity Leads • March 6, 2018

1. Artificial Intelligence is a Friend, not a Foe

(AI) is now accessible to even the smallest of businesses through third-party tools. In 2018, more small business owners will embrace AI as an important competitive tool, using it to automate mundane administrative tasks, unlock customer insights, and much more.


2. Fluid Workforces are on the rise

Today, 42 percent of employer small businesses already use contract workers, and you can expect this number rise in 2018. The rapid rise of the contingent workforce of freelancers and other on-demand talent is making a big splash in the small business world. Increasingly, small business owners are turning to on-demand workers instead of hiring full-time employees to handle project needs because of the incredible flexibility it affords.


3. SMBs Really Embrace High-Tech.

IDC forecasts that small and medium-sized businesses are going to spend $668 billion on IT products and services in 2020 as compared to $564 billion last year, outpacing the growth of the overall IT market. Keeping up with the changes in technology is essential for SMBs; keep an eye out for new opportunities; your competitors are!


4. Millennials—Untapped Potential

A recent study by Nielsen reveals that there are 75 million Millennials living in the U.S. and that 42 percent of them are multicultural: These young people are highly educated and extremely influential—inspiring new trends in culture, food and technology—among their peers, their children and parents. In fact, according to Nielsen, multicultural Millennials spend more than $65 billion each year, influencing potentially $1 trillion in consumer spending.


5. Niche Markets Rule

Millennials in particular, with $200 billion in annual buying power, are passionate about their niche brands, driving the growth of things like microbrew beer and artisan coffee over the big names that have dominated for decades.


6. Digital Payments

Our transition to becoming a cashless society has been underway for decades, with smartphone-based payment systems only hastening the trend that started with credit cards in the 1960s.


If you feel that you’re falling behind, or might want to try something new?


Tell us your story!

6 Ways To Address COVID-19 Churn in the Software as a Service Industry.

By eMacity Leads • September 4, 2020
The very first thing you need to know to reduce churn is find out why customers are cancelling. What are the main reasons? Can these reasons be prevented?

SaaS Companies Cannot Be Evaluated By Traditional Performance Metrics.

By eMacity Leads • September 4, 2020
Account health & user engagement needs to be monitored closely ®gularly, as lack of user adoption can lead to churn. SaaS companies also need to monitor several different types of metrics that reflect how well the software is being used after the subscription begins.

Cost Per Acquisition

By eMacity Leads • April 27, 2019
("CPA") is defined as the cost you incurred for every acquisition you made. Acquisitions can vary from case to case, an example of an Acquisition can be a lead or sale. The formula for CPA is Total cost of (Sale) / total number of leads recorded (Visitors, Opens, Clicks, Form Submissions, Trials, Demonstrations, etc), i.e. CPA = Total Cost / Total Number of Leads. For a lead based account you need to consider 'Converted Clicks' as the total number of leads in the formula and for online orders you need to consider 'Conversions' while calculating the CPA. As mentioned above CPA can be calculated at various levels right from campaigns to the keyword. And it is always a good practice to look at all of these levels to understand if your campaign / outbound effort is profitable to you (or not). To calculate CPA, you'll need to take cost and divide it by conversions. If you want to know the cost per converted click (as opposed to cost per conversion), you will take the cost and divide it by converted clicks.

What is Marketing Automation and How Does It Help?

By eMacity Leads • April 21, 2019
Marketing automation is the process of using software to complete repetitive marketing tasks designed to nurture sales leads, personalize marketing messages and content and in the process, save marketers’ time and effort.

4 Notable Conversion Rate Optimization Trends

By eMacity Leads • August 9, 2018
Conversion rate optimization is no different than any other marketing arena in the sense that the field sees its fair share of trends each year. These trends involve new and improved ways to engage audiences and enrich their experiences in the marketing funnel.

How Much Should You Allocate For Your Marketing Budget in 2018?

By eMacity Leads • July 20, 2018
Are you planning your marketing budget for 2018? It may be a little late in the year, but we understand that you’re swamped with other things, so we’ve put together statistics about marketing spend trends to give you a better understanding of how you should allocate your budget for 2018.

Technology Startups: United States vs China

By eMacity Leads • June 25, 2018
Only time will tell how many US tech startups cede to their China counterparts. One thing is clear: The Chinese tech scene is hell-bent on success. Silicon Valley could learn a few things by looking east.

How to convert more TRIAL users to PAID with better onboarding

By eMacity Leads • May 7, 2018
Most of the founders that I've spoke to told me: "This looks awesome, but how can this help with high ticket Enterprise sales?"

Panda, Penguin, Pigeon, Hummingbird ... These are a few of Google’s ongoing algorithms.

By eMacity Leads • February 5, 2018
You can think of them as the ‘recipes’ Google uses to sort through the billions of web pages and other information it has, in order to return the best results. While it may be confusing to some, our job is to know firmly what this all means. It is our commitment to you as a client.

7 Technologies that are Transforming the Customer Experience Landscape

By eMacity Leads • January 2, 2018
On our hyper-competitive landscape where today’s media darling is tomorrow’s one-hit wonder (Crocs anyone? How about TiVo or Boston Market?), the importance of delivering positive customer experiences — and sustaining this momentum over the long-term — is not just a question of success: it is a matter of survival. Indeed, research groups like Walker Information predict that by the year 2020, customer experience will surpass price and product as the single most influential brand differentiater.
Show More